Browse by Brand

Anua is a South Korean skincare brand known for its heartleaf (Houttuynia cordata) based formulations that soothe, calm, and clarify sensitive and acne-prone skin. The brand focuses on clean, minimal ingredient lists with high concentrations of botanical actives, and has gained a massive global following for its toners and serums.

Axis-Y is a South Korean clean beauty brand that prioritises sustainable sourcing and skin-microbiome-friendly formulations. Its Dark Spot Correcting Glow Serum became a global bestseller for its multi-active brightening approach using niacinamide, tranexamic acid, and botanical extracts.

Beauty of Joseon is a South Korean brand that draws inspiration from traditional Joseon dynasty beauty rituals. Its products blend ancient Korean botanical ingredients like ginseng, rice, and hanbang herbs with modern skincare science to deliver brightening, anti-aging, and soothing benefits.

CeraVe is a US skincare brand developed with dermatologists, renowned for its ceramide-rich formulations that restore and maintain the skin barrier. Founded in 2005, it has become a staple recommendation in clinical practice for patients with dry skin, eczema, and sensitive skin conditions.

COSRX is a South Korean skincare brand that blends cosmetics with pharmaceutical principles. Known for minimalist ingredient lists and high active-ingredient concentrations, it has achieved global cult status for its acne, brightening, and hydration products.

Dr. Althea (닥터알티아) is a South Korean derma-beauty brand founded by dermatologists and pharmacists to bridge clinical skincare with accessible daily routines. The brand is known for its Bifida Biome Complex Ampoule, Retinol Collagen Lifting Cream, and Perfect Pore Filling Toner — products that deliver visible, evidence-backed results at a competitive price point.

Dr. Jart+ (Dr. Jart Plus) is a South Korean premium skincare brand that blends dermatological science with artful design. Known for its Cicapair Tiger Grass line and Ceramidin barrier range, it is one of the most internationally recognised K-beauty brands and is owned by Estée Lauder Companies.

Innisfree is South Korea's leading eco-friendly skincare brand under Amorepacific, sourcing signature ingredients — green tea, Jeju volcanic clusters, orchid — from Jeju Island. The brand champions sustainable packaging and clean formulations with visible efficacy for everyday skincare routines.

Jumiso is a South Korean skincare brand that combines effective actives with a playful, approachable identity. Known for its vitamin C serums and hydrating toners, Jumiso targets brightening, hydration, and skin tone evening through well-formulated, fragrance-free products.

Laneige is a premium Korean skincare brand under Amorepacific, specialising in water-based hydration technology. Its Water Science philosophy underpins innovative formulas that deliver sustained moisture to the skin, with the Water Sleeping Mask being one of the best-selling skincare products worldwide.

La Roche-Posay is a French dermo-cosmetic brand owned by L'Oréal, recommended by more than 90,000 dermatologists worldwide. All products are tested under dermatological supervision and formulated with thermal spring water rich in selenium for its soothing and antioxidant properties.

Medicube is a South Korean derma-cosmetic brand that bridges medical skincare and everyday beauty. Known for its Red line targeting sebum and enlarged pores, and its AGE-R device range, Medicube delivers clinical-grade results through accessible retail products.

Numbuzin (넘버즈인) is a South Korean skincare brand whose name means 'numbers in' — each product is numbered based on its hero ingredient concentration. The brand is celebrated for its approachable actives, high efficacy serums, and glass-skin focused philosophy.

Paula's Choice was founded in 1995 by skincare expert Paula Begoun with a commitment to fragrance-free, evidence-based formulations. The brand is widely trusted by dermatologists and estheticians for its exfoliants, serums, and antioxidant products.

Round Lab is a South Korean skincare brand known for its minimalist, skin-friendly formulations inspired by natural ingredients like Dokdo deep-sea water and birch sap. Its products are gentle enough for sensitive skin while delivering meaningful hydration and barrier support.

Skin1004 is a South Korean brand centred on Madagascar Centella asiatica, one of the world's most potent botanical sources of madecassoside. Every product in its core range uses traceable centella to calm, repair, and strengthen even the most reactive skin.

Some By Mi is a South Korean skincare brand best known for its AHA BHA PHA 30 Days Miracle line, formulated to transform acne-prone skin in one month. The brand focuses on gentle acids, barrier-supportive ingredients, and cruelty-free formulations accessible to beginners and skincare enthusiasts alike.

The Ordinary is a brand by DECIEM that champions clinical formulations at honest prices. Launched in 2016, it revolutionised the industry by presenting single-ingredient and targeted treatments with transparent INCI naming and exceptional value.

Torriden is a South Korean skincare brand that specialises in hyaluronic acid and ceramide-focused formulations. Its Dive-In line uses low molecular weight hyaluronic acid for deep hydration, while the Solid-In line fortifies the skin barrier with ceramides. Clean, minimal, and highly effective.